QUESTRADE KEYNOTE, A BRAND AND MOTION SYSTEM DEVELOPED OVER A SIX-MONTH PERIOD, CULMINATING IN A LIVE KEYNOTE EVENT AT TIFF THEATRE.

THE EVENT WAS CREATED TO INTRODUCE NEW PRODUCTS, FEATURES, AND THE NEXT CHAPTER OF THE QUESTRADE BRAND TO ITS CUSTOMERS. AS ART DIRECTOR AND MOTION DESIGNER, I HELPED SHAPE THE VISUAL LANGUAGE ACROSS THE NEW IDENTITY, FROM LOGO BEHAVIOR, TYPOGRAPHY, GRAPHIC SYSTEMS, AND MOTION PRINCIPLES TO THE CONTENT DESIGNED FOR THE STAGE AND SCREEN.

THE PROJECT WAS BUILT AS A COHESIVE BRAND EXPERIENCE, MAKING SURE EVERY TOUCHPOINT FELT CONNECTED, WHETHER IT WAS A PRODUCT ANNOUNCEMENT, A CGI FILM, A PHOTOGRAPHIC ASSET, OR A TRANSITION WITHIN THE KEYNOTE ITSELF. THE PROCESS INVOLVED DEVELOPING THE SYSTEM OVER TIME, TESTING HOW IT COULD FLEX ACROSS DIFFERENT FORMATS, AND THEN BRINGING EVERYTHING TOGETHER INTO ONE LIVE EXPERIENCE.

THE KEYNOTE MARKED THE CULMINATION OF THAT SIX-MONTH BRAND DEVELOPMENT.

THE RESULT WAS A NEW VISUAL LANGUAGE DESIGNED NOT JUST FOR A SINGLE EVENT, BUT AS A SYSTEM THAT COULD CONTINUE TO LIVE ACROSS QUESTRADE’S BROADER BRAND COMMUNICATION.